This post was previously published on March 2, 2010.
Note from Jeannine: Today’s post is from our wonderful guest contributor, NaShara Mitchell. NaShara is the Owner & Creative Director of Ready to Blush, Your Wellness & Beauty Concierge. Based out of Indianapolis, Indiana, NaShara is our Beauty & Wellness expert, contributing twice monthly on topics written with wedding and event planners in mind. NaShara founded Ready to Blush in 2002 as a personal aesthetics company. Services offered by Blush are a starting point to enhance, empower, and educate women, focusing on both inner and outer health, wellness, and beauty. NaShara is a wonderful asset to The Stylish Planner and is such a pleasure to work with. If you haven’t met NaShara yet, you should make plans to meet her at Eventology 2010, in Indianapolis in April. Please enjoy this installment from NaShara!
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Photo courtesy of : www.skype.com
Get Ready for Your Close-up!
Q. I have a my first meeting coming up with a client via Skype Video. Should I treat it any differently from an in-person interview? I mean I know I should treat it like we are together, because we are, but I am not sure if I need to do something different with my makeup?
A. Thanks to technological advances, green initiatives, and just sheer convenience, conducting meetings increasingly via Skype or other videoconference technology. You are right on target to treat a videoconference like any other business meeting, because the client really can see everything. Your face takes center stage, so let’s make sure it’s ready for your close-up.
The key is to make sure you look polished, fresh and alert. Cameras, varying computer screens types and resolutions and room lighting can easily wash you out so it is important to wear makeup, if only a little powder and lip color. If your makeup personality is all out glam, all the time, by all means, go glam. If your personality is a little more subdued, that’s ok too. Your client is expecting you, not the latest smoky-eye trend. Your everyday look will read well on your client’s computer as long as you shy away from bronzers and eye shadows that have large amounts of glitter or frost. They reflect light and can become distractions to your client.
If you are talking numbers or intricate details and want to make sure your client concentrates on your mouth for added emphasis and understanding, add a little more color to the lips. Avoid a lip gloss that is too shiny because the vividness of color may be lost in transmission but the shine may serve as a counter-productive distraction. Want to build trust or soften the blow of sharing difficult or unanticipated information? Highlight your eyes with a light eye shadow, mascara and eyeliner so your client is drawn to them. If you have dark circles from fatigue or heredity, be sure to blend in a quality concealer to the area. (Blusher:: Tired? Besides concealer to cover dark circles, add a creamy white eyeliner to the lower lash line to make the whites of your eyes appear brighter.)
Your eyebrows are another key to maintaining a polished and fresh look. Eyebrows serve to frame your face and can instantly add freshness and openness when properly arched. (Blusher:: In between brow appointments? Tweeze or blend in skin-tone concealer to cover the stray hairs can help fool the eye into thinking your brows are properly arched.)
Your clothing and room in which you conduct your videoconference can also influence the vividness of your complexion and makeup on camera. If you choose to wear a solid color white or black shirt, don’t be afraid to add a little color via accessories in order to avoid the Casper the friendly ghost effect. White wall, white shirt, eeeek! The room should be well lit. If you use an overhead light or the natural lighting from a window, position yourself so that the lighting does not create shadows across your face. Another way to avoid shadows or darkness is to make sure your webcam or laptop is positioned at eyelevel. The stack of magazines that you may not have had time to read can really come in handy when adjusting your laptop or camera to avoid the unflattering consequences of a camera and client positioned to look up at you.
The easiest way to be sure you are prepared and ready for your videoconference meeting, have a test run with an honest friend. Good Luck!
Questions are always welcome at ask@readytoblush.com.
Jeannine Kennedy:
Heather, I love Aveda’s hair products. Will have to try the skincare items sometime too. Thanks for sharing!
2011.Jan.24 10:51 am
Heather Gardner:
Just getting caught up on my blog reading and came across this. Aveda’s body scrubs and Tourmaline Charged skin care products work very well for me in the high altitude of Denver. Something we all struggle with…
2011.Jan.23 9:25 pm