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Name: |
Amy Nichols |
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Location: |
San Francisco |
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Company Name: |
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Number of years in business: |
5 |
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Website: |
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Blog:
Twitter: |
http://www.amynichols.blogspot.com/
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How would you describe your personal style? |
Comfortable, classic, somewhat traditional, but not afraid of color and fun. I think I know what works well for me and what styles to run away from or avoid. |
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What is your “go-to” meeting attire? |
Usually jeans, cute or fun flats, a black shirt and a fun jacket, or a cute top. (San Francisco is casual!) |
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What is your “go-to” evening industry event attire? (i.e., associational meeting, vendor or venue open house, etc.) |
I’d say a skirt or dress – or possibly a black dress with a colorful cardigan and good/interesting jewelry. |
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What is your attire for wedding/event day set-up? |
Depends on the weather, but usually shorts or capris, tank tops, and t-shirts, MBT shoes or flip flops. I prefer comfortable clothes that can get dirty! |
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What is your attire for actual wedding/event? |
A black dress and cardigan, or a mainly black skirt and black top. I wear a boucle jacket a lot that I love because it has pockets. I wear pants if it is cold. |
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What style and brand of shoes do you wear on wedding/event days? |
I definitely have a rotation going. Tory Burch flats or just my favorite black ballet flats of the moment. |
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What are your favorite jeans and why? |
Paige Premium Denim Hollywood Hills fit. They are slimming, have a high enough rise and come in a petite length, which means no hemming! |
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What are a few of your favorite cosmetic products? |
Laura Mercier concealer and tinted moisturizer, YSL Foundation. Laura Mercier eye shadow & Vincent Longo lip stain always! |
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What products are in your current skincare regimen? |
Keihl’s Eye Cream, Aveda’s enbrightenment cleanser, cream and serum. Neutrogena SPF for day and lots of lip balm. |
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Who is your favorite celebrity style icon and why? |
Aerin Lauder has classic American style and I don’t think I’ve ever seen her make a style mistake. She looks pulled together, polished and professional. |
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Please share with us (in 50 words or less) your favorite beauty or style tip: |
In general, I would say that my wardrobe contains a lot of basics, but I love fun shoes vs. a statement shirt which everyone will recognize. I like to splurge on good shoes and good purses because you can wear them every day. I have lots of great flats. |



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