Name:

Amy Nichols

Location:

San Francisco

Company Name:

Amy Nichols Special Events

Number of years in business:

5

Website:

www.amynichols.com

Blog:

Twitter: 

http://www.amynichols.blogspot.com/

@amynicholsse

How would you describe your personal style?

Comfortable, classic, somewhat traditional, but not afraid of color and fun. I think I know what works well for me and what styles to run away from or avoid.

What is your “go-to” meeting attire?

Usually jeans, cute or fun flats, a black shirt and a fun jacket, or a cute top. (San Francisco is casual!)

What is your “go-to” evening industry event attire? (i.e., associational meeting, vendor or venue open house, etc.)

I’d say a skirt or dress – or possibly a black dress with a colorful cardigan and good/interesting jewelry.

What is your attire for wedding/event day set-up?

Depends on the weather, but usually shorts or capris, tank tops, and t-shirts, MBT shoes or flip flops. I prefer comfortable clothes that can get dirty!

What is your attire for actual wedding/event?

A black dress and cardigan, or a mainly black skirt and black top. I wear a boucle jacket a lot that I love because it has pockets. I wear pants if it is cold.

What style and brand of shoes do you wear on wedding/event days?

I definitely have a rotation going. Tory Burch flats or just my favorite black ballet flats of the moment.

What are your favorite jeans and why?

Paige Premium Denim Hollywood Hills fit. They are slimming, have a high enough rise and come in a petite length, which means no hemming!

What are a few of your favorite cosmetic products?

Laura Mercier concealer and tinted moisturizer,  YSL Foundation.

Laura Mercier eye shadow & Vincent Longo lip stain always!

What products are in your current skincare regimen?

Keihl’s Eye Cream, Aveda’s enbrightenment cleanser, cream and serum. Neutrogena SPF for day and lots of lip balm.

Who is your favorite celebrity style icon and why?

Aerin Lauder has classic American style and I don’t think I’ve ever seen her make a style mistake. She looks pulled together, polished and professional.

Please share with us (in 50 words or less) your favorite beauty or style tip:

In general, I would say that my wardrobe contains a lot of basics, but I love fun shoes vs. a statement shirt which everyone will recognize. I like to splurge on good shoes and good purses because you can wear them every day. I have lots of great flats.