Back in early May, I wrote a post about a recent analysis I had completed of my wedding business.  I was curious about several things, but in particular, I wanted to take a look at what my average client’s wedding budget and guest counts were.  You can read the post here, but today, I’m talking about target market in a different context.

The analysis was a real eye opener for me.  I could recite the wedding budgets and guest counts of each of my weddings, but looking at my last six averaged together was surprising.  I saw things I hadn’t realized previously.  For instance, I would have guessed the average guest count to be at about 175 – in reality, it was 215.  I would have guessed the average budget to be $45,000, in fact it was double that.  I also noticed a common link to the Interior Design community in Atlanta in my referrals, but I didn’t realize how many clients were really coming from this source.

Seeing the information all on one page was such a help to me.  Now, I share this form in The Style Plan workshops.  Since we are now in the second half of the year, I thought perhaps you would like to do a market analysis also of your first half of 2010, or your last six weddings like I did, whichever you prefer.

Target Market Analysis

Take a look and let me know what kind of results you find.  I’m sure you will be surprised with the findings of at least one area of the analysis.

Have a great week!