I recently read a great article in Entrepreneur Magazine about the use of colors in your business branding. The similarities between colors for your business and the colors you wear are striking. This is something that I will talk about in detail at The Style Plan workshops. Here is my spin on a few of the more popular colors I see used in business branding:
Blue portrays, trust, dependability, calm and secure. Blue carries a strong emotional connotation of well being and is associated with sky and water. You will see many banks and financial companies using the color blue. Navy when worn in professional attire portrays wisdom.
Red increases the heart rate and creates energy. Red is an action color and evokes passion and creativity. On the flip side, red can be taken as dangerous or indebtedness.
Green is the color of life and denotes health and calm. Deeper shades are associated with wealth and prestige (emerald).
Pink is a risky color to use in branding. The message that people receive from pink varies from person to person. Generally, hot pink conveys energy and youth, but speaks to a less expensive, trendy product or service. Lighter pinks are received as romantic.
What is your favorite color to see in branding? What color makes you feel the strongest emotion? We’d love to hear your thoughts!
Jeannine Kennedy:
Hey Charlene! Thanks for the comment. You chose a sophisticated and feminine pattern that I think brings maturity to your color choice. Remember at Eventology 10 when NaShara Mitchell said (when referring to law) “It depends”? I think that is true of branding also. Your site is a great example of pink done well. My guess is you get a lot of “frilly” brides that love beautiful lace, ruffles, script fonts and calligraphy, soft colors, etc. Your site speaks to that. Thanks for sharing – I may refer to your site in the future as an example!
Warmly,
Jeannine
2010.Jun.14 5:22 pm
Charlene @ Sweetchic:
Very interesting post! My branding and website are very very pink, which I’m sure may turn off a few people, but hopefully most brides don’t mind it!
2010.Jun.14 4:28 pm