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tuesday beauty: beauty & branding April 27, 2010 posted in Beauty,Branding

I adore Niecy Nash.  She has such a positive and contagious personality, I think she is a great example of someone living authentically.  She also has a great sense of style and knows that bold colors really work for her.  I especially like that she has a beautiful, “real woman” curvy figure and doesn’t hide it under baggy clothing.  She knows what fabrics work for her, and that fitted clothing worn correctly can be tremendously flattering on fuller figures.   

There are two things people instantly note about Niecy Nash:

  1. She wears a flower in her hair
  2. She wears bright colors

These two things have become her beauty “trademark”.  She is known for them.  She probably just likes to accent her hair with flowers.  I say she is a branding genius.  If someone did not know her name, she could still be easily described.  Do you agree?

Niecy Nash - "Horton Hears a Who!" World Premiere - Arrivals

From left to right, photos courtesy of:  www.marieclaire.com; www.exposay.com and www.eonline.com

Do you have a beauty or style “trademark”?  You may have one without even realizing it.  Could you use a signature element of your style in your branding?  For instance, out of all the wedding planners/florists/photographers in your city, what distinguishes you from the others?  Are you the wedding planner with long red hair?  Are you the florist who is always dressed in varying shades of pink?  The photographer that always has a zebra print accent such as a scarf, handbag, broach, etc.  Think about it – I’m sure you can name at least one professional in your area who has done this and it works well for them.

Oh, and by the way, VOTE FOR NIECY on DWTS!

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